Each Lunar New Year brings with it an opportunity to explore themes of luck and prosperity. In 2024, the Year of the Dragon will begin on February 10th which means people across the world will be dressed in red and gold and trading envelopes and gifts.

Beauty brands often take the opportunity to use the Lunar New Year as inspiration for exciting new products, shades and packaging opportunities that are prime for gifting.

Some brands  have released entire collections while others have repackaged hero products into limited edition gift sets with themed art. Here are some of our picks:

Refillable Rouge Dior Lunar New Year Limited Edition, Dior

dior lunar year limited edition 2024

Dior has created a special limited edition constellation lipstick case containing its signature Rouge shade in refillable packaging.

Price: $55


First Care Activating Serum Lunar New Year, Sulwhasoo

lunar new year gift sulwhasoo

Korean skincare favourite Sulwhasoo often releases a limited edition redesign of its best-selling serum bottle for each Lunar New Year. This year, the box and bottle is decorated with a traditional dragon holding a heart in its mouth.

Price: $189


The Serum, Cle de Peau

cle de peau le serum lunar new year

Every year, Cle de Peau puts out its signature radiance-boosting serum in a new Lunar New Year bottle. This year is dedicated to traditional Chinese craftsmanship and features a Chinese Cloisonne design.

Price: $405


Hair Alchemy Liter Set, Oribe

oribe lunar new year set

Oribe is offering two different shampoo and conditioner gift sets this year. The first is the Hair Alchemy duo which is moisturizing and fortifies hair at the roots and the other is volumizing and includes the Maximista thickening spray.

Price: $381


Limited Edition Radiant Fortune Collection, Laura Mercier

laura mercier lunar new year gift set

Laura Mercier has repacked three of its hero products for the Year of the Dragon. The sheer powder blush features the dragon most prominently with the illustration stamped onto the compact and the powder, but our pick would be the Mini Roseglow Caviar Stick Duo.

Price: from $35


Lovestruck Luck Collection, MAC

mac lunar new year collection

MAC went all out with an entire collection of Lunar New Year Products. The Lovestruck Luck Collection–which combines Lunar New Year and Valentine’s Day imagery–includes a liquid highlighter, eyeshadow palette, two blush shades, three lipsticks, a powder, mascara and cleansing oil packaged in bright lucky red with heart shaped scales for year of the dragon.

Price: from $29


Lunar New Year Eyeshadow Quad, Nars

Nars doesn’t miss, even when it comes to limited edition online exclusive products. The Lunar New Year palette has four versatile shades (including one that’s a play on Pantone’s colour of the year) inside a textured red palette.

Price: $64


Luxe Eyeshadow Palette: Bronze Borealis Lunar New Year Edition, Pat McGrath Labs

pat mcgrath lunar new year

New Year is the season for shimmer and Pat McGrath Labs has captured that with its new Bronze Borealis palate. The quartet of sparkly shades makes for a dramatic eye look and comes in a limited edition gilded palette.

Price: $82


Sephora Favourites Year of the Dragon Set

sephora year of the dragon set

Sephora rounded up 12 miniatures of its best selling hair and skincare products to create a limited edition sampler set for Lunar New Year including heavy-hitters Le Mer, Caudalie and Fresh.

Price: $75