Your beauty routine can quickly carve a crater-sized hole in your budget, but there are products that can help you contain the damage by providing quality despite their smaller price tag. Whether you’re in need of some new makeup items or skincare for your face or body, the cosmetics aisle at the drugstore is filled with budget-friendly options, and the same goes for many mass retailers. It’s just a question of knowing what to choose! We’ve rounded up the best facial creams, serums, hydrating and exfoliating lotions, and cleansers available for $30 or under.