Your beauty routine can quickly carve a crater-sized hole in your budget, but there are products that can help you contain the damage by providing quality despite their smaller price tag. Whether you’re in need of some new makeup items or skincare for your face or body, the cosmetics aisle at the drugstore is filled with budget-friendly options, and the same goes for many mass retailers. It’s just a question of knowing what to choose! We’ve rounded up the best facial creams, serums, hydrating and exfoliating lotions, and cleansers available for $30 or under.

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Calm + Restore Oat Gel Moisturizer, Aveeno

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Texture is of the utmost importance for many of us when it comes to choosing a moisturizer, and this fragrance-free gel does not disappoint. We can’t get enough of its instant soothing effect and ability to moisturize our skin despite feeling lightweight upon application. You’ll love it if you have sensitive skin—and most likely even if you don’t.

Price: $30

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Glow Tonic, Pixi x Hello Kitty

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An exfoliating lotion is an excellent choice for enhancing your glow, and this one from Pixi is a cult product for a reason. Thanks to its formula, which boasts a mix of glycolic acid, aloe vera, and red ginseng, it helps hydrate your skin while giving it a brightness boost. It absorbs in a second or two and leaves your skin soft (without any stickiness whatsoever). And just because it’s super cute, you may as well pick up the special Hello Kitty version.

Price: $20

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Hydrating Milky Cleanser, Thayers

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This milky cleanser has a cushion-like texture that hydrates the skin while ridding it of makeup and impurities accumulated throughout the day. Its formula, which contains hyaluronic acid and snow mushroom, is über-gentle on the skin, keeping it comfortable while it cleanses, as well as once you rinse it off. It’s a must try for people will skin dryness or sensitivity!

Price: $19

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Vitamin(E) C* SkinActive Brightening Serum, Garnier

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Because they have a higher concentration of beneficial ingredients for your skin, serums tend to be particularly rough on your wallet—but not this one. Bringing together vitamin C, niacinamide, and salicylic acid, it promises a brighter, more even complexion. Apply it under your moisturizer in the morning: you’ll enjoy its lightweight gel texture and pleasant fragrance.

Price: $16

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Face Melt Gentle Hydrating Cleansing Balm, Skin Proud

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Fans of oil-based cleansers will want to try this one, which marries hyaluronic acid and ceramides with coconut oil and shea butter. Free of fragrance and gentle on the skin, it is designed to be massaged on a dry face to dissolve all your makeup before rinsing. The result: skin that feels clean and perfectly hydrated to start off your evening skincare routine.

Price: $18

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Green Tea Seed Hyaluronic Acid Toner, Innisfree

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If your skin is dehydrated, you’ll want to get your hands on this toner from Innisfree: apply it on clean skin before moving on to your serum and moisturizer for added hydration. Its antioxidant-rich formula contains panthenol and five types of hyaluronic acid, and aims to help strengthen your skin’s barrier on top of delivering hydration. We can’t get enough of its fresh scent, fluid texture, and gorgeous glass bottle.

Price: $30

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Cicaplast Baume B5, La Roche-Posay

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This multi-use balm from La Roche-Posay went viral on TikTok for its versatility and ability to soothe dry, irritated skin on both your face and body. With restorative vitamin B5, nourishing shea butter, and hydrating glycerine, it’s a good option to have on hand to calm your skin after hair removal or a chemical peel, or just to use as an everyday moisturizer for parched skin. Despite its rich texture, it absorbs surprisingly quickly and doesn’t feel greasy.

Price: $24.50

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Hydro Boost Eye Gel Cream, Neutrogena

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Part of Neutrogena’s Hydro Boost collection, this gel cream is formulated with hyaluronic acid to help increase hydration in the skin around your eyes. It penetrates the skin quickly to help refresh your eye contour, allowing you to put on your eye makeup almost immediately after application.

Price: $23

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