After some cryptic teasing on her Instagram stories (though perhaps for superfans, it was obvious), Selena Gomez has revealed her own beauty line. Rare Beauty, named after her recently released album, Rare, will be available at Sephora stores across North America this summer.
You might remember that Selena Gomez filed a trademark last August for beauty products under her name, which according to WWD, includes “fragrances, cosmetics, skin-care preparations, soaps, moisturizes and essential oils.” So, this beauty line could really feature anything.
Gomez took to Instagram Live this afternoon to share the exciting news. She explained she couldn’t share many details about the collection yet, but that “the colours are really fun.”
The first image displays text reading, “You are rare.” It’s captioned with the company’s mantra: “Our mission is to shape conversations around beauty, self-acceptance, and mental health. We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world.”
This isn’t Gomez’s first foray into the beauty world; she’s released two fragrances, in 2012 and 2013 respectively, and a nail polish collection for Nicole by OPI in 2012.
While you fantasize about potential eyeshadow palettes, you can watch Gomez’s saved live story on her profile and get a sneak peek at the line below.
View this post on Instagram
Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.
For the latest in fashion, beauty and culture, sign up to receive ELLE's bi-weekly newsletter