Today, Lise Watier announced Canadian actress Sarah-Jeanne Labrosse as their new brand ambassador. The Montreal native is best known for her roles in the mini-series Human Trafficking and the 2007 film Eastern Promises.

“My association with Lise Watier brings me immense joy as we both wholeheartedly believe in the idea of a free woman who celebrates her own individuality,” said Labrosse in a statement. 

“I am overjoyed that Sarah Jeanne Labrosse is the new face of Lise Watier,” said Lise Watier, founder of the Quebec-based cosmetics company. “Her profound understanding of beauty, her strength and gentle character, all won me over immediately. She embodies the true essence of the Lise Watier brand: Simple, sophisticated and for every woman.”