Prior to being acquired by Estée Lauder in the late ’90s, M.A.C Cosmetics was owned by Canadian founders Frank Toskan and Frank Angelo.

The M.A.C Originals campaign, launched May 20, pays homage to these Canadian roots, celebrating nine Canadians who embrace the values the Franks built the company around: inclusivity, artistry and a love of high-performing makeup.

The campaign stars Olympian and world champion ice dancer Tessa Virtue, model and TV personality Stacey McKenzie, artist and author Vivek Shraya, influencer Alyssa Lau, models Grece Ghanem and Damaris, musician Juzar Dean and M.A.C artists Steve Hansman and Jordynn Bernard.

Watch the campaign video below.