The new bareMinerals BarePro Performance Wear Powder Foundation comes in 30 shades, including its deepest-ever colour offerings, thanks to new technologies and the removal of physical sunscreen, which allowed for the creation of richer pigments.
“It was a limiting factor for us,” says Bill Hughes, the brand’s senior director of global marketing and product development, of the SPF. “We believe in mineral sunscreen, but titanium dioxide and zinc oxide have a very ashy cast.”
Added in its wake: vitamins D and E, for hydration, and vitamin B6. “Customers with oily skin tend to be deficient in B6,” says Hughes. “So, along with the silica and mica, it will help control oil absorption.”
These minerals and vitamins are milled to create superfine particles, so the powder foundation avoids looking, well, powdery. Just make sure you apply sunscreen first.
bareMinerals BarePro Performance Wear Powder Foundationn ($36), at sephora.com.
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