Whether she’s smouldering on the steps of the Met in fairytale braids or taking on the Versace runway in bone-straight hair and swooping, graphic cat eyes, Bella Hadid never fails to bring on the glamour. The chameleonic model commands every red carpet, so it’s only a matter of time before Charlotte Tilbury – arguably the most glamorous beauty brand out there – came calling.

26-year-old Hadid is the latest face of the brand, joining a star studded roster that includes actor Lily James and iconic British models, Jourdan Dunn and Kate Moss. Hadid’s debut campaign is for the new Airbrush Flawless Lip Blur, a hydrating matte liquid lipstick that’s easily blended out for a soft, just-been-kissed effect.

Charlotte Tilbury

It’s a natural fit for Hadid, whose first lipstick memory is one we can all relate to. “I remember sneaking into my mum’s bathroom as a kid and putting on her lipstick,” she tells ELLE UK, adding that her mother Yolanda Hadid is also her “day one icon.”

She continues: “‘I’ve luckily learned since then that lipstick should be applied just to your lips and not the entire lower half of your face!”


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Out of the eight shade line-up, Hadid singles out Ruby Blur, a rich Hollywood red, as a firm favourite. “(It) has quickly become my go-to, I’m obsessed because it gives you instant confidence and glamour,” she says, noting that Pillow Talk Blur is great for a “dreamy everyday look,” while Walk Of No Shame Blur is another one that never fails to give her a confidence boost.

Charlotte Tilbury

No stranger to long days on set, Hadid’s trick for keeping her lipstick in place involves – you guessed it – a good setting spray. “I like to use Charlotte’s Airbrush Flawless Setting Spray because my make-up literally does not move after I’ve sprayed that on and it feels so hydrating on my skin,” she shares. As for ensuring her lips stay camera-ready, she relies of Charlotte’s Magic Lip Oil Crystal Elixir. “I wear it in the day to keep my lips feeling hydrated but I also use it at night before I go to bed as a lip conditioner,” says Hadid.

Liquid lipsticks are certainly making a comeback this season. The versatility of the Lip Blur, with its ability to be worn as a sheered-out stain or high-impact colour, will see you through the summer and beyond.

Charlotte Tilbury Airbrush Flawless Lip Blur will be available exclusively on the Charlotte Tilbury app and online on June 15th.

Bella's Edit: Charlotte Tilbury Favourites


Airbrush Flawless Setting Spray

Price: $48


Charlotte's Magic Lip Oil Crystal Elixir

Price: $45


Airbrush Flawless Lip Blur in Ruby Blur

Price: $35