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Keira Knightly returns as the face (and doll?) of Coco Mademoiselle
The most inventive press kit goes to…
I waked into the office this morning to find an announcement from
Chanel announcing Kiera Knightly’s return as the face of
Coco Mademoiselle (More on that
here.) I suppose it doesn’t surprise you when I say we receive dozens of these press kits daily: Beauty companies, fashion houses and luxury brands alert us to every new launch, product and trend and, it’s safe to say, our pages wouldn’t exist if it weren’t for these people giving us the goods. It can be overwhelming digesting all of this information, so I always like to tip my hat to those companies that go that extra mile to grab our attention (remember
this one)? Chanel never disappoints me, but this little trinket sort of threw me off. Take a look:
I shot this on my BB, so it’s blurry and some of the intricate details may be lost on you (ie: the fact that the face on the plastic doll is more Ken than Kiera), but I’ve never seen anything like it. It is a mini-me version of Keira (dressed as she appears in the
video campaign, sans sexy motorcycle) on a silver chain necklace. Huh. Is it wrong to admit that I had a moment trying to figure out how I could pull this off? (I wasn’t kidding when I said I loved Chanel.) This isn’t the first time the brand has pushed the sartorial envelope: I recall receiving a gold-platted whistle with a logo-emblazoned ribbon celebrating Audrey Tautou’s
role as the face of Chanel No. 5 (it still
sits on my desk today), and, back in the spring of 2009, skipping through a look book with an opening image of a gold lame guitar case with massive double C’s on its front (Incidentally, it also sits on my desk. Here,
the pic.) So odd, and yet so original. Props to you, Karl et al!
*By the by, if anyone out there would like to have this mini-doll of Keira Knightly, drop me a line in our comments section on this blog post and it’s yours. First come, first serve!*