The Nike BraHaus is back and spreading the gospel of a properly fitted sports bra.
“We often talk about how important it is to have the proper footwear for training, but we don’t necessarily talk about how important it is to have the right support, the right sports bra,” says Nike master trainer Jennifer Lau. “It is the key to having a successful workout.”
The pop-up is open now at the Toronto Eaton Centre until Sunday, August 19. There you can enjoy drinks from ELXR Juice Lab, snack on vegan donuts from Tori’s Bake Shop, sample some Woodlot essential oil, get your hair done at the ponytail station and be properly sized and fitted for a sports bra—all complimentary. You can also customize whatever you purchase in-shop. (PSA: The space is very Instagram friendly).
Image by: Nike
At a media preview, Shelina Zadorsky, defender for the Canadian Women’s Soccer Team, shared how detrimental the wrong sports bra can be, and how her needs change depending on her workout. “I am truly speaking from the heart when I talk about how important the right bra is,” says Zadorsky. “The last thing I want to worry about is not being supported, whether that is jumping around on a soccer pitch, training or sprinting.”
Zadorsky admitted that she used to wear two bras to get the support she needed, which left her neck incredibly sore. (Her current go-to for soccer is the Nike FE/NOM Flyknit Bra.)
Customization Station at BraHaus
Image by: Nike
Lau’s advice on how to stay motivated to workout? “New gear,” she told us. “Who isn’t motivated by a sports bra selfie?”