Inspired by the intersection of street style and athletic wear, the collection hits a contemporary note with its bright colours and splashy graphics. Just like its celebrity face, the line is bold, creative and utterly unapologetic.
“I just thought I was weird because everyone keep telling me I’m weird,” she laughs in the campaign video. “But when I started doing videos on Instagram and so many people claimed they relate to me, I was like, ‘I guess there was a lot of weird people out there!’”
“I gotta be real with myself all the time,” adds Cardi. “That’s something I gotta do to stay me.”
This is the star’s second campaign with Reebok, following her “Nails” video earlier this summer for the Cardi B X Reebok Collection. Meet You There features an inclusive size range from XXS to XXL (men’s up to XXXL) and is available on Reebok.ca now.
Watch the campaign clip below.
For the latest in fashion, beauty and culture, sign up to receive ELLE's daily newsletter.