Keira Knightley has been the face of every Chanel Coco Mademoiselle fragrance for more than a decade. (Here’s Knightley in the campaign videos circa 2007, 2011 and 2014, should you be curious.) 

In the campaign video for the latest iteration of the scent, Chanel Coco Mademoiselle Eau de Parfum Intense, Knightley is shown losing various Chanel items during a raging Gatsby-esque party in a massive Parisian apartment. 

When she wakes up to look for them the next morning, there they are! Right where she tossed them: under a plush pillow on the floor (her Chanel purse), over a chandelier (her Chanel scarf) and onto a shelf (her Chanel heels). 

PSA: This would never, ever happen in real life. Those items would be gone faster than you can say “Oh no, I forgot my Chanel [fill in the blank].” Please always hold onto your Chanel items like they are, well, Chanel items. 

Watch this impossibly good fortune unfold for yourself, below. 

Coco Mademoiselle Intense keeps many of the same notes, like Sicilian orange and Calabrian bergamot, as the original perfume, while kicking up the levels of patchouli and adding an amber accord made of tonka bean and Madagascar vanilla absolutes.

“I wanted to remain close to the original formula, while giving it a whole new dimension,” said Chanel perfumer Olivier Polge in a statement. “I wanted to increase the proportions of fractionated patchouli—push it to the limit [and] unleash its power on the skin without altering the freshness of the top notes”. 

The perfume will be available at Chanel counters as of March 2nd. 


Chanel Coco Mademoiselle Eau de Parum Intense ($125 for 50 mL), available at Chanel counters March 2nd.