In 2020, YSL Beauty launched their Abuse is Not Love program with an overarching goal of preventing and fighting against intimate partner violence (IPV) by supporting grassroots organizations across the globe and educating individuals about the warning signs of abuse. This month, we welcome Abuse is Not Love to Canada.

To provide support for those in abusive relationships and raise awareness about intimate partner violence in Canada, the French beauty brand has committed to a three-year partnership with Women’s Shelters Canada as part of the program.

“Whether it’s physical, sexual, psychological, or financial abuse, IPV comes with warning signs which can help save lives. The Canadian launch of the Abuse is Not Love program will continue to extend our global reach and support our objective of training and supporting 2 million people worldwide on the signs of abuse by 2030,” shares Juleah Love, Global Head of Brand Corporate Engagement at YSL Beauty, in a press statement.

Through this transformative partnership, YSL Beauty and Women’s Shelters Canada will work together to raise awareness across the country and around the world. Since 2009, Women’s Shelters Canada has been a national voice for those in need and an advocate for ending violence against women.


“We are excited to be working with YSL Beauty to amplify these efforts focused specifically on young people, which will contribute positively to diving systemic long-term change,” says Kaitlin Geiger-Bardswich, Acting Executive Director of Communications, Development, and Grants at Women’s Shelters Canada, in a press statement.

This year, YSL Beauty will prioritize offering financial support to Women’s Shelters Canada to help fund education and awareness initiatives—including conferences held at universities in Toronto, Montréal and Vancouver—as well as hosting internal training sessions for YSL Beauty and L’Oréal Canada employees.

To learn more about the Abuse is Not Love program, visit