This is what the selfie generation packs for vacation

Jun 28 2017 by
Categories : Trends

Jetleisure is the social media fashion phenomenon you never knew existed.


In 2017, it’s not surprising that Insta is influencing our style choices, but now there’s is a whole new class of eye-catching clothing that is being favoured by social media influencers. Enter the term Jetleisure, which describes clothing items meant to be worn on holiday that make an impact on social media. Just in time for your very own set of vacay snaps, here are 6 of fashion search engine Lyst’s most sought-after Jetleisure brands. Because if you didn’t take a photo, did you even wear it?


This Australian brand is all about sophisticated femininity, and their stunning prints are perfect for those effortless vacation Insta posts. The brand is much-loved by bloggers, but even celebs are dying to get snaps in their cute suits – like Emily Ratajowski in this bandeau bikini.



Did I die and go to heaven?

A post shared by Emily Ratajkowski (@emrata) on


Shop the look:


Zimmermann Meridian Broderie Anglaise Striped Bandeau Bikini ($300 USD), at 


Mara Hoffman

Known for her signature prints and silhouettes, the designer takes inspiration from her very own travels – so it’s no wonder her pieces are so well suited for a stylish getaway.



Shop the look:



Mara Hoffman Halter Midi Dress ($408.67), at


Lisa Marie Fernandez

This label calls itself  “a global luxury lifestyle brand that encompasses swimwear, destination wear and active wear”. The brand boasts an Insta-savvy following who post pictures in Tulum, Positano and more with the hashtag #LMFGirlsonHoliday.





Lisa Marie Fernandez Mira Off-the-Shoulder Striped Cotton-Voile Midi Dress ($980 USD), at


Solid & Striped

This swimwear brand is self-proclaimed as “effortless essentials for the leisurely life… designed to be worn, lived in and welcome spontaneity.” It’s no wonder Instagrammers are scrambling for a suit.



Always adjusting. #liketkit

A post shared by halley elefante (@the_salty_blonde) on




Solid & Striped Anne-Marie Striped Microfiber Swimsuit ($168), at


Dodo Bar Or

Launched by Israeli designer Dorit Bar Or, this brand draws on traditional influences and infuses them with a modern cool factor. Their pieces have quirky, memorable details, like the tassels on this flow-y maxi dress. The Instagram effect is real—Dodo Bar Or beach dress’ was searched for once every three minutes in May according to Lyst. 




Dodo Bar Or Amal Dress ($694.74), at


Eugenia Kim

Accessory designer Eugenia Kim has amassed a cult celebrity following, including Olivia Culpo – who posted this Malibu beach shot with her cute “You’re blocking my sun” hat. Even crazier? Lyst reports 11,600 posts on Instagram under the hashtag #EugenieKim.



I’ll just be up here ??????

A post shared by Olivia Culpo (@oliviaculpo) on




Eugenia Kim Sunny Hat ($495 USD), at


Categories: Trends