H&M’s next designer collab is with Erdem

Jul 13 2017 by
Categories : Trends

The retailer will produce a collection in collaboration with a Canadian-born designer. 

H&M announced today that its next buzz-worthy designer collaboration will be with none other than Canadian born, London based designer Erdem. The retailer is promising “forever pieces” true to the label’s aesthetic.



This fall you’ll be able to get your hands on reinvented versions of Erdem’s most well-known collections, complete with all of the stunning prints and rich details we all know and love. Another big surprise comes with the news that for the first time ever Erdem will be designing menswear as part of the collaboration.

The line will be available in select stores and online on November 2. 

Take a look at filmmaker Baz Luhrmann’s teaser of the collection:



Categories: Trends