You’ll be seeing a familiar face from Michael Kors come this spring. Today, the brand released the Spring 2019 Michael Michael Kors campaign starring Bella Hadid. Shot by British fashion photographer David Sims, the images were inspired by a modern interpretation of the jet-setter and reflect speed, energy and optimism. The campaign puts the spotlight on the brand’s iconic bags and a utilitarian-meets-glam ready-to-wear collection for the new season.
According to the designer, the model was the natural choice to front the campaign. “Bella Hadid is the quintessential modern jet-setter,” says Michael Kors. “She is plugged-in, adventurous and on the go 24/7.” Hadid previously walked for Michael Kors in 2016, and most recently at New York Fashion Week last September.
Check out images from the campaign below, which will debut globally next month.

Spring 2019 MICHAEL Michael Kors ad campaign starring Bella Hadid
Image by: David Sims

Spring 2019 MICHAEL Michael Kors ad campaign starring Bella Hadid
Image by: David Sims

Spring 2019 MICHAEL Michael Kors ad campaign starring Bella Hadid
Image by: David Sims
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