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Ganni Announces Collaboration With Juicy Couture for Y2K Nostalgia-Inspired Collection
Velour tracksuits, but make them sustainable.
by : Clementina Jackson- Mar 30th, 2022
Ganni x Juicy Couture
It might only be March, but 2022 has already had its fair share of high-profile designer collaborations – with the likes of Yeezy Gap By Balenciaga, Manolo Blahnik X Birkenstock and Adidas X Gucci all announced in the past few months alone. Not that we’re complaining – but suffice it to say that it takes rather a lot to get us excited about a new collab nowadays.
Here’s one that did take us by surprise, however, and fill us with delight too: Ganni X Juicy Couture. A most unlikely of pairings on the surface, but one which will no doubt result in some of the most desirable pieces of the year so far. And it’s dropping online and in-store on March 30. Timers at the ready…
The 13-piece collection will include t-shirts, caps, dresses and cute co-ords inspired by the ever-desirable Y2K aesthetic – and featuring a modern mash-up of the two brands’ logos which have been playfully intertwined. And yes, there will be an especially fabulous version of the classic Juicy velour tracksuit, but not as we’ve ever seen it before.
“There are few fashion pieces in the world that are as easily recognized as Juicy Couture’s velour tracksuit – it’s truly a piece of pop culture history and I am super excited for GANNI’s take on it,” says Ditte Reffstrup, Creative Director of GANNI.
“Being able to work with them on making the most responsible version yet was a great extra layer to the collaboration. For the collection, we wanted to keep the essential 2000s mood and LA vibe while bringing some of GANNI’s contemporary Scandi feel to it and I can’t wait for our community to create some new iconic moments in it!”
Think the same off-duty LA cool girl vibes that propelled Juicy Couture to super-stardom in the first place (sparkly rhinestones included), but with organic, sustainable materials and responsible processes.
Now that’s a collaboration we can get excited about.
This article originally appeared on ELLE UK.
Read more:
The Top Fashion Trends for Spring-Summer 2022
Are We on the Cusp of a Hipster Renaissance?
Why Early 2000s Fashion is Trending (Again)
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