until the ribbon

Pete Lawrie Winfield, aka Until the Ribbon Breaks

To help set the mood (pun totally intended) for
our exciting new shoppable videos, we enlisted the help of some of music’s buzziest up-and-comers. Once you’ve heard their tracks, we figured you’d want to know more about them, and since we aim to please, we’ll be introducing you to these musical minds over the next few days. First up is "Until the Ribbon Breaks", the stage name for futuristic rapper Pete Lawrie Winfield, who provided the tune for the "happy" video. We grabbed the UK-based artist for a quick Q and A about his inspiration, his favourite things, and of course, the track we feature, "A Taste of Silver".
How would you describe your music? I started Until The Ribbon Breaks because I wanted to put all the music that I love and grew up with into a blender and see what came out. I hope in a sense that it is difficult to describe. It has been called future R&B. It has also been called apocalyptic pop! I just hope it has soul and something in it that touches people.