We’ve officially hit our yearly reset and there’s a noticeable shift in the way people are approaching resolutions this year.

Instead of the traditional goal setting, a trend has emerged on social media with people sharing their ‘In/Out’ lists. This alternative method focuses on cultivating habits that contribute to daily routines, promoting a more rewarding lifestyle.

A definitive ‘IN’ for 2024? The new PC Insiders World Elite Mastercard. Earn the highest PC Optimum point earn rate and experience extraordinary value, everyday.

If you’re a devoted PC Optimum point earner and connoisseur (and, I mean, if you aren’t, you’re seriously missing out!), this hard-working credit card is perfect for you. Imagine all your favourite everyday shopping destinations; think Shoppers Drug Mart stores for the latest beauty products, Loblaws or Real Canadian Superstore for the gnocchi everybody has been raving about, or Esso & Mobil stations for gas ahead of a winter road trip. That’s up to 7 cents per litre in points at Esso & Mobil stations, 40 points per dollar at Loblaw banner grocery stores and unlimited $0 online grocery delivery and pickup with a complimentary PC Express Pass subscription; and the best part is you can earn PC Optimum points on all your purchases!

Let’s see how these benefits can become definite INs this year, while keeping your motivations high and making your everyday more rewarding:

IN: Strengthening your cooking game

Gone are the days we scroll through apps and order a last-minute meal because we “don’t have time to cook.” This year is all about learning new recipes and making meals that feel and taste good, even if you’re stepping foot in the kitchen for the first time.

Needlessly spending money on delivery fees and meals you could easily cook at home? A conclusive ‘OUT.’ At Loblaw banner grocery stores, pay with the PC Insiders World Elite Mastercard and you will earn 40 PC Optimum points on every dollar you spend.

Don’t have time to hit the store? Don’t fret. Order groceries online through PC Express. As a PC Insiders World Elite Mastercard cardholder, you’ll get unlimited $0 online grocery delivery and pickup with a complimentary PC Express Pass (valued at $99.99 per year).

PC Express ensures you receive the same in-store pricing, promotions, and PC Optimum points, so you don’t miss out on any of the great value when shopping from the comfort of your home. Plus, shopping online gives you the advantage of added time to spend with your family or sneak in a quick workout!

IN: Exploring your own backyard (OR Taking the scenic route)

2024 is all about exploring and learning. And not just the big trip you’ve been saving up for. This year, take time to prioritize local road trips to discover the beauty in our own backyards and everything else Canada has to offer.

Good news: filling up your car just got even more rewarding. If you’re embarking on a road trip, stop at an Esso or Mobil station and earn up to 7 cents per litre in PC Optimum points using your PC Insiders World Elite Mastercard. Collecting rewards while venturing out? A big ‘IN’ in our books.

Hot tip: You can redeem the PC Optimum points you’ve earned for a car wash at Esso stations before the big trip or stock up on last minute snacks after you fill up.

IN: A guilt-free self-care routine

Putting pressure on ourselves and feeling guilty for treating ourselves — definitely an ‘OUT.’ This year, it’s time to prioritize you. After all, January can be a bit of a challenging transition as we try to get back into the swing of things.

Here’s the exciting part. With the PC Insiders World Elite Mastercard, you can now earn 50 PC Optimum points on your purchases when you treat yourself to the latest beauty products or invest in some at-home self-care at Shoppers Drug Mart stores.

Even better, you get to enjoy the perks of accumulating PC Optimum points with your everyday spending. By redeeming these points, you can splurge guilt-free on the latest beauty and wellness items. It’s like getting something for nothing – the ultimate spending strategy! Girl math, anyone?

With all these INs in mind, don’t be afraid to introduce new habits (like earning PC Optimum points) into your daily routines. Take the first step and apply for the PC Insiders World Elite Mastercard now at pcfinancial.ca.