Oprah signed on with Weight Watchers back in October. But the partnership officially got the attention of women around the world this week when the icon Tweeted four of the most beautiful words in the English language. “Eat bread. Lose weight.”

“I love bread. Now I don’t deny myself it. I just manage it,” she says in a video below the Tweet. Speaking of “bread,” Oprah made a lot of it from this one post. She is a 10% owner of Weight Watchers. After her posts, shares climbed more than 20%, which means she made about $12.5 million dollars with that one Tweet, according to news reports.

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