Canadian DJ Alex Merrell launches TREC travel app

DJ Alex Merrell at the Toronto launch of her TREC travel app. Photos by Tyler Rumi

Earlier this week, globetrotting Canadian DJ Alex Merrell launched her brand-new travel app TREC at Toronto’s new The Cloak cocktail bar. TREC, which stands for The Remarkable Explorers Club, is a social platform for frequent travelers. It connects users through shared travel calendars and socially curated city guides. “My biggest frustration has been missing people by not knowing they were in town!” says Merrell, who is TREC’s founder and CEO.

Guests were brought in to a space that was decked out like a classic train car. They sipped on custom cocktails and chatted about their favourite places to hang out around the world—which they could then share on TREC city guides, which showcases the best things to eat, drink, do and places to stay direct from your own friends.

Alex Merrell gets a touch up at the Smashbox lip bar at Toronto’s TREC travel app launch party.

TREC is available for download for iOS on the App Store.
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