While summer is something many of us impatiently await during our long, harsh Canadian winters, the warmer season is not all breezy, sun-soaked vacations and fun times on terraces. For many of us, summer also brings wardrobe anxiety and uncomfortable (at best) body consciousness.

Last month, Gillette Venus led a study—with a sample of more than 1,000 women—that confirms this. Among the findings was the fact that 96 percent of Canadian women agree that women’s bodies are subject to scrutiny when in swimwear*. Moreover, 79 percent of Canadian women have avoided donning swimwear due to being uncomfortable wearing it in front of others*.

The thing is, we collectively hold a very specific (and absolutely unrealistic) standard of what a good beach body looks like: thin, firm, toned, smooth and hairless. So, let’s ask ourselves: What would we do if we didn’t feel pressure to have (or maintain) a so-called “beach body”? What would make us feel good? What would bring us joy or pleasure?

This summer, Gillette Venus is supporting body confidence by stating that #AnyBodyIsaBeachBody — because whether you choose to shave, trim or do nothing at all, you should be able to get ready for the beach using products that pamper your skin and help you feel good and comfortable in your body.

If, like 90 percent of Canadian women, you shave before putting on swimwear*, consider using a razor designed for the pubic area, such as the Gillette Venus for Pubic Hair & Skin Razor, which helps prevent shaving irritation, or the Gillette Venus Deluxe Smooth Sensitive Razor, which glides over sensitive skin thanks to its aloe-vera-containing lubricating strip.

When shaving, prep and post-care are essential: Products in the Gillette Venus for Pubic Hair & Skin range—including the Softening Oil, the 2-in-1 Cleanser + Shave Gel, the Soothing Serum and the Smoothing Exfoliant—have been formulated to minimize irritation, ingrown hairs and rashes.

Not shaving? The Gillette Venus for Pubic Hair & Skin Softening Oil will help you keep your hair soft, smooth and moisturized so you’ll feel more comfortable in your bathing suit.

This summer, let’s try to focus on what makes our bodies feel good. Let’s take back the beach body—no matter what that looks like for us.

 

*Methodology: From May 1 to May 5 2023, Gillette Venus conducted an online survey among a representative sample of 1,007 Canadian women ages 18-34, balanced and weighted on age and region. All respondents were members of the online Angus Reid Forum. For comparison purposes only, a sample of this size would yield a margin of error of +/- 3.1 percentage points at a 95% confidence level.