Too Faced makeup has collaborated with accessory brand Pop & Suki for a limited-edition vegan leather makeup case inspired by Too Faced’s hugely popular Better Than Sex mascara.
It was Too Faced co-founder Jerrod Blandino who pitched the idea of making a cruelty-free makeup case to Poppy Jamie and Suki Waterhouse (Pop & Suki). The British duo are longtime fans of the mascara—it was match made in dusty-pink heaven.
“TooFaced have been an absolute dream to work with,” says Waterhouse. “Our brands are so organically aligned that we immediately agreed on everything; the pantone of the case, the vegan material it’s made from, the slogan printed on the top, and of course our two logos work so well together on the bottom of the case and on all the hardware! TooFaced refers to itself as a serious makeup brand who knows how to have fun, and Poppy and I feel the exact same way about Pop & Suki. Our products are first and foremost functional, practical and high quality, but they all exude a sense of fun.”
Suki Waterhouse, Rosie Huntington-Whiteley, Jerrod Blandino & Poppie Jamie at the launch event.
“The creative process has been so much fun,” says Blandino. “It actually came together quite naturally because our brands complement each other so well. We wanted the makeup cases to be in our classic Too Faced soft pink shade and was sure to include all of the stylish and modern flair of the Pop & Suki bags we so love like the gold hardware to the protective lining inside the case so that makeup won’t stain, to the bamboo silk pink dust bags to make traveling with your makeup case easy.”
Starting today, 100 cases will be available online exclusively at TooFaced.com.
For the latest in fashion, beauty and culture, sign up to receive ELLE's daily newsletter.