The most inventive press kit goes to…
I waked into the office this morning to find an announcement from
Chanel announcing Kiera Knightly’s return as the face of
Coco Mademoiselle (More on that
here.) I suppose it doesn’t surprise you when I say we receive dozens of these press kits daily: Beauty companies, fashion houses and luxury brands alert us to every new launch, product and trend and, it’s safe to say, our pages wouldn’t exist if it weren’t for these people giving us the goods. It can be overwhelming digesting all of this information, so I always like to tip my hat to those companies that go that extra mile to grab our attention (remember
this one)? Chanel never disappoints me, but this little trinket sort of threw me off. Take a look:
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