WHAT IT IS

“I see this genderless, timeless and ever-evolving cut as a variation on the shag,” says David D’Amours, Kérastase artist and owner of Privé par David D’Amours in Montreal. “In a way, it’s a return to glam, softness and lightness that we’re seeing with these increasingly popular choppy layers, which require the simple maintenance of running your fingers through your hair throughout the day.”

WHO IT’S FOR

Anyone—if they’re willing to take the time to style it into bouncy fabulousness. D’Amours encourages opting for fewer layers if you have thicker, more full-bodied hair and more layers if you have fine, light hair. “They add volume, which is essential with this cut,” he says.

STARS WHO ROCK IT

A butterfly bob on Farrah Fawcett, Pamela Anderson and Hailee Steinfeld; a modern rocker look on Miley Cyrus and Precious Lee; fabulously wavy on Simone Ashley, Gwyneth Paltrow, Lily Collins, Jennifer Lopez and Jennifer Coolidge.

REAL-LIFE VERSION

The key to getting this flattering, brilliant cut right is all in the styling. “The softness, the feathered ends and how the hair moves and shines can only be achieved with proper hair care and styling,” explains D’Amours.

THE PLAY-BY-PLAY

With a hot brush or hair dryer: Dry your hair about 90 percent of the way before rolling it section by section using a hot brush or a brush and hair dryer. Pin curls with a clip to hold them in place while they cool down.

With rollers: Dry your hair about 90 percent of the way before rolling it section by section using heated rollers. Secure the rollers in place and leave them while you tend to the rest of your beauty routine.

PRO TIP

“Keep hair as healthy as possible by masking, using a shampoo that’s right for your hair type, using heat protectors and closing the cuticles with a bit of serum or hair oil to finish your look,” says D’Amours. “It’ll save you a whole lot of styling time.”

Read more:
How to Get the Perfect Fluffy Curls
How to Get the Perfect Modern Waves
How to Make the Bob Haircut Work for You