Featured story by: Shannon Sparks

It is no secret that the wellness industry has seen massive growth over the past few years and is only continuing to expand. In 2023, the industry is expected to be more dynamic and groundbreaking than ever before. At the forefront of this transformation are 12 CEOs and their innovative products, which are quickly reshaping the industry for the better. Read on to learn about these CEOs and how their products are driving the evolution of the wellness field and what the future holds.

1. Nathalie Kristo, Pacifica Beauty

Founded in 2014 by Brook Harvey-Taylor and run by newly appointed CEO Nathalie Kristo, Pacifica Beauty has made a huge impact on the world of health and beauty products. The company’s mission is to provide people with natural, vegan and cruelty-free beauty products that are free from harsh chemicals and synthetic fragrances. Pacifica Beauty uses only the finest safe, effective ingredients, such as organic oils and extracts, natural minerals and vitamins.

While vegan makeup is Pacifica Beauty’s leading product line, the brand also offers skincare products such as face masks, serums and more. It has also launched a line of vegan-friendly nail polishes. With its focus on sustainability and natural ingredients, Pacifica Beauty is sure to continue to make waves in the wellness field for many years to come.

2. Aaron Goldsmith, Transfer Master

Led by CEO Aaron Goldsmith, Transfer Master is a revolutionary hospital bed that uses modern technology and state-of-the-art engineering to make transferring at-home patients much easier and safer. The bed is designed to move smoothly and quickly so caregivers are better able to transfer family members into their beds. The beds also feature a low-friction surface and adjustable headrest, making them ideal for transferring patients of any size or shape.

Transfer Master provides a wide selection of products to suit patients’ needs. Whether they need a bed that lifts up and down so they can climb on and off easily or a bed with adjustable ends so they can be positioned for better blood flow, there is an option for every need. Plus, the beds come in all sizes: twin, full, queen and king. No more sacrificing sleep quality or missing out on sleeping with a partner. These beds are going to become the wave of the future as people age or recover from medical ailments.

3. Lizzie Metzger, PUR Cold-Pressed

PUR Cold-Pressed offers an innovative juice-cleanse product spearheaded by CEO Elizabeth (Lizzie) Dipp Metzger, who is pioneering the way for healthier juices in the wellness field. This cold-pressed-juice cleanse includes a variety of nutritious juices that are created with the freshest organic produce. The juices are a convenient and natural way to detoxify the body while providing it with essential nutrients and vitamins as well as a range of health benefits.

Each juice contains a unique blend of vegetables, fruits, nuts and herbs that are specifically chosen for their ability to detoxify, energize and nourish the body. The cleanse comes with six bottles of juice for each day, and all the juices have been carefully crafted to ensure maximum nutrition and health benefits.

Customers can choose from a variety of packages, and then tailor it to their individual needs by choosing their own start date, the length of the cleanse and their preferred flavours. With PUR Cold-Pressed, doing a juice cleanse has never been easier.

4. Jodi Neuhauser, Ovaterra

Ovaterra CEO Jodi Neuhauser focuses on providing fertility supplements that women can trust to help them achieve their health and wellness goals. Ovaterra provides a range of products designed to provide a holistic approach to reproductive health and fertility with an emphasis on natural ingredients. The company prides itself on its commitment to quality, sustainability and research-backed solutions.

While Ovaterra’s most popular offerings are fertility supplements, women can shop a range of other products, including essential oils, herbal teas and more. All products are formulated using high-quality ingredients and rigorously tested to ensure safety and efficacy. Additionally, Ovaterra offers online resources such as educational articles, Q&A sessions and access to experts in the field of reproductive health. With its comprehensive approach to health and wellness, Ovaterra is poised to revolutionize the way women take care of their reproductive health.

5. Alexander Salgado, Veritas Farms

Headed up by CEO Alexander Salgado, Veritas Farms is a wellness company that focuses on providing natural products to its customers. It specializes in full-spectrum CBD oil for dogs and offers other health- and wellness-related products.

Veritas Farms has quickly become one of the leading names in the wellness field and is at the forefront of innovation in the pet industry. Its products are trusted by pet owners and veterinarians alike for providing natural solutions to common ailments that pets suffer from, such as joint pain or inflammation. With its product line expanding to include even more innovative solutions, Veritas Farms is sure to make a big impact by providing quality products to pet owners in 2023.

6. Marcus Quinn, Sunmed

Founded by Rachael Quinn and led by CEO Marcus Quinn, Sunmed is a wellness company that focuses on products that support rest and healthy sleep. Its most popular product is a CBD edible for sleep, that’s specifically formulated to help people fall asleep more quickly and stay asleep longer.

The product is non-habit-forming and contains a special blend of natural ingredients that have been clinically proven to improve quality of sleep. Additionally, it contains zero THC, which means it doesn’t have any psychoactive effects. Sunmed’s sleep aid is a safe and effective way to get the restful sleep your body needs.

7. Monty Sharma, Therabody

Therabody is dedicated to bringing revolutionary fitness-recovery and wellness products to its customers. Founded in 2016, the company has seen tremendous growth over the years, and that growth is sure to continue with new CEO Monty Sharma at the helm.

At the forefront of Therabody’s product line is the Theragun, its flagship device. The Theragun is a hand-held percussive-therapy device that offers a non-invasive solution for muscle-pain relief and muscle recovery. Through the use of high-powered percussion and adjustable speed settings, the Theragun allows users to customize their experience to suit their needs.

In addition to the massage gun, Therabody offers a wide range of fitness-recovery products that help users stay on top of their health and wellness goals. From resistance bands and weighted bars to foam rollers and massage balls, Therabody’s products are designed to provide targeted relief and promote healthy muscles and joints as well as help customers improve their mobility and optimize their performance. With its innovative products and dedication to customer satisfaction, Therabody is sure to remain at the forefront of the wellness industry.

8. Oliver Zak, Mad Rabbit Tattoo

Mad Rabbit Tattoo is a revolutionary business venture that was founded in 2019 by Selom Agbitor and CEO Oliver Zak. It provides unique, high-quality tattoo-aftercare products that are safe, stylish and affordable, and its mission is to make tattoo aftercare easy, convenient and accessible to everyone.

The company has created an innovative FDA-approved tattoo-aftercare system that’s designed to ensure that the skin is well nourished and protected from harm. The Mad Rabbit Tattoo system includes products for every stage of tattoo care, from when you’re sitting in the chair during application to years later when your ink needs brightening.

Mad Rabbit Tattoo offers an easy-to-use spray solution that hydrates the skin and protects it from sun exposure and other harsh elements. In addition to this, the brand also offers a variety of aftercare products like lotions, creams and balms to help keep the area healthy and nourished. Its products are made with natural ingredients and formulated to provide the best results possible.

9. Monte Deere, Kizik

Kizik is a revolutionary footwear brand that was founded in 2015. Led by CEO Monte Deere, the company offers an extensive range of innovative and stylish shoes, keeping a particular focus on pregnancy shoes. Its mission is to offer pregnant women fashionable, comfortable and easy-to-wear shoes that support their changing bodies throughout their pregnancy journey.

The company has partnered with renowned orthopaedic doctors to develop shoes that meet the needs of pregnant women. Kizik’s signature products are designed to be slipped on easily without irritating your growing baby bump and to provide comfort and support during pregnancy by adapting to the changing size of the foot.

Kizik is changing the way women experience pregnancy by offering stylish, comfortable and supportive footwear that fits their changing needs. With its range of fashionable designs and cutting-edge technology, Kizik is a leader in women’s wellness in 2023.

10. Bryan Welfel, Beard Club

With CEO Bryan Welfel leading the charge, Beard Club has improved upon the classic way for men to maintain their facial hair. With its innovative straight razor, Beard Club has found success in providing customers with an easier and more effective way to maintain their beards. The straight razor provides a precise trimming experience, allowing users to easily shape and contour their facial hair without leaving stray hairs or patches.

This affordable straight razor also allows for more control when styling, making it easy to achieve the exact look desired. With its lightweight design, intuitive handle and ability to provide a smooth and consistent shave, it’s no surprise that Beard Club’s straight razor is revolutionizing the facial-hair industry.

11. Steve Harvey, L’Evate You

Led by CEO Steve Harvey and founded in 2021, L’Evate You has quickly become one of the most notable breakout businesses in the industry. Steve Harvey’s vision for L’Evate You is to use technology to help people become the best version of themselves with innovative health and wellness solutions that are both effective and accessible.

L’Evate You offers Vitality Daily Greens supplement products in three flavour options, all packed with 30 superfoods and nine greens per serving. The product is made to promote healthy aging, boost athletic performance and support a healthy gut. The products were created with a team of scientists, including Steve Harvey’s own doctor and nutritionist, so you can trust that the brand is employing the best of the best to offer innovative ingredients to add to your daily routine.

12. Alexandra Fennell, Attn: Grace

Alexandra Fennell is the CEO and co-founder of Attn: Grace, a personal-care brand for women that focuses on making quality period and incontinence products. The brand is committed to creating an inclusive and accessible experience for women with its line of pads, which are made from sustainably sourced materials and are free from harmful chemicals and dyes.

Attn: Grace’s products, which range from briefs and pads to liners and wipes, are designed to help women feel comfortable and empowered during their periods or as they age and begin to suffer from incontinence. The company also offers educational resources to help break down the stigma around menstruation and incontinence. Fennell’s mission is to make period care a more inclusive and normalized conversation, and she’s doing that by providing women with high-quality, safe products.

Final thoughts

Wellness is a booming industry that is continually featuring products that offer new and unique ways of taking care of oneself. Self-care is more than just a trend, and the wellness industry is helping provide plenty of products that can increase one’s well-being both inside and out. With these CEOs and products leading the charge, there’s no telling where the industry will go from here.

KO Media newsroom and editorial staff were not involved in the creation of this content.