Versace to venture into childrenswear
Versace is to launch a childrenswear line next year, which the Italian fashion house has promised will be ”glamorous and colorful."
Italian fashion house – headed by Donatella Versace – are planning to release the range, entitled
Young Versace, for spring/summer 2012 and promise it will be "glamorous and colorful." Gian Giacomo Ferraris, chief executive officer of Versace SpA, said: "This is a high-end, glamorous and colorful collection in line with the brand’s essence, with a touch of rock ‘n’ roll. Donatella Versace strongly supports and is behind the project, we have a state-of-the-art technological platform and supply chain, and we directly manage our core business." The collection – which is aimed at children up to the age of 12 – will incorporate the label’s iconic symbols, such as the Greek frieze and the Medusa while adding a more youthful and ironic twist. Versace is the latest luxury label to branch into childrenswear.
Lanvin recently announced plans to debut a collection for youngsters as part of their spring/summer 2012 outing. Thierry Andretta, executive vice-president of the brand, said: "It’s a way to translate the universe of Lanvin ready-to-wear to the world of kids. We really want to stay in the luxury world."
Chloe have also branched into expensive childrenswear in recent years. If you have young children, would you buy them Versace clothes? (