Remember those temporary tattoos you had as a kid? Now, you can get the grown-up version at Inkbox’s new downtown Toronto store.
Inside the brand’s first-ever retail space, you’ll find hundreds of their ultra-realistic, semi-permanent tattoos (which have been used on television shows and movies like Stranger Things, Russian Doll and The Greatest Showman) displayed on shelves like a gallery of wearable art.
Also launching this year is the third iteration of Inkbox’s tattoos, exclusively available in-store now and online this fall. Called “For Now,” the new tattoo uses the same ink as previous versions, but with an easier application method that allows for even the most intricate designs to be replicated with precision. Just apply to clean skin, cover with the protective seal and leave it on for an hour. The ink sinks into the top layer of the skin where the active ingredients in the plant-based formula react to change colour to dark blue or black for a tattoo that lasts up to two weeks.
Also updated is their branding, which include eye-catching record sleeve-inspired packaging featuring photographs and tattoo stories sourced from customers. “We wanted a brand that felt more authentic to who we were,” says co-founder and CEO Tyler Handley. “Something that was more bold, fun, fluid and just real.”
For those who want something that sticks around longer, i.e. forever, the second floor houses Inside Out, a traditional tattoo studio using permanent ink. It’s run by resident tattoo artist Curt Montgomery, whose minimal black line work is popular with his close to a half million Instagram followers.
Inkbox is located at 379 Queen Street West. Get a look at the new store below.
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