The most notable fashion collaborations of 2018
From the coolest sneaker launches to the most unexpected designer duos.
H&M x Moschino
ELLE Canada’s fashion & market editor Elaine Jyll Regio said that attending the launch of this collab in New York “was like going to a carnival—total sensory overload.” Moschino designer Jeremy Scott and H&M hosted a blow-out bash at Pier 36 and A-list models like Gigi Hadid and Naomi Campbell walked the show. As for the clothes? Scott said the collection was “a gift to the fans,” which meant all things loud, glamorous and over-the-top. Another H&M collab for the books.
Alexander Wang x Uniqlo
Everyone’s favourite Japanese basics giant and Alexander Wang presented their Heattech-focused line just a day before H&M, but the approach couldn’t be more different. “The presentation was a lot more understated,” shares Elaine, who was also in attendance. “The presentation nixed the theatrical appeal and stuck to a to a to-the-point press presentation that was all about the technical aspect of the clothes,” says our fashion & market editor. Standout pieces included the neon green separates and a coveted turtleneck bodysuit. Each piece was rendered in a subtle chevron knit patterns.
Topshop x Halpern
Another collaboration serving up party-ready clothes, Topshop tapped buzzy Brit designer Michael Halpern on a collection of blouses, trousers and dresses with sequins galore. Halpern isn’t a household name (yet) but with the help of major fashion players, he soon will be.
Fendi x Fila
In one of the best examples of fashion’s ongoing love-fest with nostalgia, Italian luxury brand Fendi teamed up with athletic label Fila for a playful mash-up of the two brands’ logos. The #FendiMania capsule collection featured dozens of pieces, from tissue-thin pleated skirts to western-style boots, and it couldn’t have dropped at a better time. Both Fila and Fendi made fashion search engine Lyst’s top 10 most-searched logos of 2018. Coincidence? We think not. When I attended the launch party at Fendi’s Manhattan store, I spotted Winnie Harlow, Chloë Sevigny and Dilone in the collection.
Beyoncé x Balmain
When Beyoncé performed at Coachella earlier this year, her custom Balmain stage costumes became instantly iconic. A few months later, they became shoppable. The collection was inspired the styles and legacy of the 37 historically Black colleges and universities in the U.S., and borrowed references from Greek student life and marching band uniforms. Proceeds from the collection went to the United Negro College Fund, an organization that helps African American students attend college through scholarships, financial support for schools and advocacy for minority education. Talk about star power.
Virgil Abloh x Nike x Serena Williams
Serena William’s on-court style is as impressive as her 122 mph serve. She raised the bar this year by teaming up with Nike and Off-White’s designer Virgil Abloh for her looks for the US Open. Williams rocked an asymmetrical, one-sleeve tennis dress with a tutu-style skirt that won’t soon be forgotten.
Vans x Van Gogh
One of the year’s more artsy collabs, iconic sneaker brand Vans recreated many of Van Gogh’s famous works, from Sunflowers to Almond Blossoms, and they appeared on canvas shoes, knit sweatshirts and tees.
Atelier New Regime x Puma
PUMA teamed up with Montreal-based streetwear label Atelier New Regime to launch a motorsport-inspireddebut collection of shoes and apparel. ATR signature details, prominent slogans and the use of orange, were married with classic PUMA styles.