Selena Gomez – actress, singer, and most followed person on Instagram – might be the new face of all-American fashion brand Coach.

The star was spotted just days ago in a vintage Coach tee and the brand’s ‘Rogue’ bag, and it all makes sense now, rumours are flying that Gomez is in talks to partner with the brand. 




What’s even more intriguing is that in addition to appearing in ad campaigns, Selena might have the opportunity design a line for the label.

Although Coach hasn’t confirmed the news, it could be another power move to appeal to a younger audience (current brand ambassadors include Emma Roberts and Chloë Grace Moretz), and what better way to do that than a collaboration with one of the most buzz-worthy young style influencers of the moment?