Pandora created a digital garden for its spring collection
The Pandora Garden runs until March 29 in NYC.
It may still be chilly in Canada, but it feels like spring in Manhattan—at least on the High Line.
To celebrate the launch of its spring collection, Pandora unveiled a three-day interactive exhibition on the elevated city trail in the Meatpacking District. The Pandora Garden is covered with real moss and greenery and took four days to build. Inside, Moment Factory, the Montreal-based multimedia geniuses behind projects from Cirque du Soleil to Madonna concerts, designed an interactive exhibition that incorporates key symbols from the new collection, like butterflies, four leaf clovers, ladybugs and bees. When onlookers touch the walls of the exhibition, the insects trail your hands.
“Pandora Garden is a fantasy that you want to become reality,” says Milan-based Pandora designer Filippo Ficarelli, who was in town for the launch. That spirit is reflected in the collection, he adds. “Beauty is something that is super important to me and to all our company.”
The exhibition will be open to the public for a few days. If you can’t make it, here are a few of our favourite pieces from the new collection.