As fashion continues to dance with technology, wearables get smarter and more stylish. And now, there’s a new intelligent timepiece to consider, courtesy of Michael Kors. For a brand that’s already known for its watch offerings, the leap to make them connected is an obvious next step. “I’m in the business of making people’s lives easier through fashion,” said Michael Kors, adding, “why can’t tech accessories be chic and glamourous? You wear them every day. It should reflect your personal taste, but should also give you access to all the experiences that you want.”

Michael Kors partnered with Google on the ACCESS display smartwatch. It’s powered by Android Wear, which makes it compatible with both iPhone and Android phones. The watch will offer social media updates, app notifications and fitness tracking. A single swipe can change the watch display, with leather and silicone bands available.

The watch hits stores in fall 2016, retailing for $395 USD. Watch the campaign video below.


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