Ahead of World Food Day this October, Michael Kors kicks off the fifth anniversary of its annual campaign to fight global hunger, Watch Hunger Stop, with a new limited edition t-shirt and watch. In partnership with the United Nations World Food Programme (WFP), all proceeds raised will support the WFP’s school meals program which provided for more than 18 million children in 60 countries last year. 

“Hunger is a global problem but it’s also a solvable one,” said Michael Kors in a statement. “However much you choose to get involved, you will make a real difference in someone’s life. One of my dreams is to see a world with Zero Hunger, and we are working hard with the United Nations World Food Programme to make that a reality.” 

The brand teamed up with New York- and São Paulo-based media artist Eli Sudbrack to create the design for this year’s t-shirt — a black zero obscured by different countries as colourful cloud to symbolize the end of world hunger and the United Nation’s goal of achieving this by 2030. Kate Hudson and Hailee Steinfeld have also partnered with Michael Kors to support and star in the campaign. 

The brand has pledged to donate 100 meals through the WFP for every t-shirt sold. On top of that, they’ll also donate 100 additional meals for any selfies snapped while wearing the t-shirt and posted online with the hashtag #watchhungerstop. A special edition of the brand’s Runway watch with a map of the world is also available, and 100 meals will be donated for each one of those sold. 

For the first time, the t-shirt will be available for purchase online, in Michael Kors stores across Canada and the U.S., and select international stores. Through the Watch Hunger Stop campaign, Michael Kors will donate up to 2 million meals to the WFP through March 2019.