Women are eschewing the bold, flashy statements of seasons past and embracing fall’s take on modern Americana by way of earth tones, simple shapes and twists on their classical favourites. Kate and Laura Mulleavy sought inspiration from farmlands and the rustic landscapes of Nebraska for
Rodarte, while Mulberry’s first-ever fall collection embraced the ease and beauty of an unblemished countryside.

But, there’s no need for you (or your wardrobe) to panic. All of your colour-inspired purchases and
‘70s-themed silhouettes can be tweaked to compliment this new style movement. So, how’s it done? We chat with our constant fashion go-to, Emily Scarlett; H&M’s Public Relations Manager and Spokesperson. The brand continues to survey the current trends and give us women the impetus to open our wallets and closets to endless possibilities. Here she answers our questions on how to make this season’s look work for us.

Spring 2011 was all about saturated colours, neons and making a bold statement, whereas Fall 2011 seems to be the exact opposite: Why do you think fashion turns its head so dramatically season-to-season?

“The best part about fashion is how expressive and dramatic it can be. In order to dress for your personality and create an expression of yourself, you need choice, you need options. So, my advice is to have fun, remember that fashion is meant to be experimental at times, and enjoy it!”

What is the story for Fall 2011?

It’s really all about elegance and easiness in dressing. You want to be inspired by the classics, but with a modern twist. That might mean mixing unexpected fabrics together like silk and heavier, quilted materials, or it might mean trying out colour-blocking (that’s really not about colour at all, but more about pairing neutrals and
monochromatic tones together).

When are the key colours we should be looking out for?

Rich burgundies, shades of cognac, pumpkin, cream, mustard, as well as meaningful prints (a throwback to classic Americana) like plaids, twills, brocade, lace and floras.

5 key pieces for Fall 2011 on the next page…

Rodarte-RF11-1165.jpg What are the 5 key pieces every woman should own to make this trend work for them?

A clean suit: Nothing says simple sophistication like a great, tailored suit. Opt for those that are three pieces: Blazer, vest and pants (you can break the look into separates). For the more adventurous, go for a suit in a tweed or plaid for that twist on a classic look.

A chunky, knit sweater: A longer version is your best bet so you can wear it in many different ways: Casual with jeans or dressed up with opaque tights and a thick leather belt.


The “Mary Tyler Moore” dress: If you don’t know this reference, Google it immediately, girls! Think the shift dress, but updated. Pair with your tried-and-true boyfriend blazer to turn this dress into one of your classic items.
Cardigans, cardigans, cardigans: No longer relegated to the uber-conservative set, this staple will take you from season-to-season and is a perfect transitional piece. If you want to make it more original, keep an eye out for the details: Oversized buttons, unexpected trim.

Leather shorts: Obviously this is for women who like to play with fashion and trends, but I consider it a definite must! Wear with tights of different patterns and textures. I promise you; you will wear them straight into spring!


Check out our favourite looks from H&M’s Fall 2011 collection here

Read more:
Ballet school
Spring fashion: White
Fashion trend: The maxiskirt