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Embrace Your ’90s Nostalgia At This New Pop-Up

Dust off your jelly shoes.

by : Erica Ngao- Feb 25th, 2020

Hudson's Bay

Hudson’s Bay is bringing back the ultimate era of boy bands and track suits.

The Nostalgia Project is a new immersive pop-up shop featuring the most beloved and sentimental ’90s-era artifacts from over 60 brands. If you’ve found yourself reminiscing about the good ol’ days when going out meant wearing bedazzled everything and Lip Smackers had about a million flavours, this shoppable tribute is for you.

Melissa Jellies shoes, Fila tennis skirts and chunky Casio Baby G watches are just a few of the pieces available as part of the curated collection. The pop-up also marks the debut collection from Capsule 98, a project devoted to the relationships we form with nostalgia and memory. What began as an Instagram dedicated to documenting the contents of a time capsule from 1998, writer and editor Randi Bergman went on to launch a podcast and website to celebrate everything in the past that makes us who we are today.

“I’m in my element when I’m wearing neon and pastel colours, animal prints, and/or sultry straps, which are all inherent characteristics within ’90s era clothes,” says Bergman of what draws her to the decade. Her favourite item from the collection: the Crystal embellished halter dress. “That exact shade of iridescent aqua blue has been haunting my dreams for years. I also love the detailing on the straps and the lace-up back; it’s equal parts Nomi Malone and prom queen.”

Capsule 98 The Crystal Embellished Halter Dress ($108), at thebay.com.

In addition to looking the part, The Nostalgia Project goes back in time with beauty tutorials from M.A.C., customized jewellery pairings with Foxy and DJs every Saturday in March from 1 p.m. to 5 p.m. You can find the pop-up in-stores (locations include Yorkdale, Sherway, Queen St., Montreal Downtown, Vancouver Downtown) and online at thebay.com now through April.

Find a few of our favourite pieces from the collection below.