Effortlessly chic from head to toe, Afiya Francisco captures the attention of everyone she meets. With her short bleach-blond hairstyle and elevated wardrobe that mixes designer, vintage and budget finds, she’s a Toronto fashion icon whether she’s appearing as an on-air expert, attending a buzzy event or posting looks to Instagram and TikTok.

As summer approaches, so do busy social calendars filled with weddings, music festivals, beach days and patio lunches. Francisco is ready to bring her most confident self out to play, and she’s found a few ways to help her feel her best—namely, rocking a glowing white smile and choosing versatile pieces that you can wear forever. Read on to discover her number one steal of the season plus four more confidence-boosting buys for warm weather.

What does confidence mean to you?

“It’s the comfort of showing up fully as yourself, no matter where you are or who you’re with.”

How do fashion and beauty play into it?

“Being happy with the way you look or with what you’re wearing can give you a boost. Confidence comes from feeling your best so you can put your best foot forward.”

What’s the number one item you’ve tried recently that’s boosted your confidence?

Colgate Optic White Renewal Toothpaste. With its patented 3 percent hydrogen peroxide formula, it removes 10 years’ worth of yellow stains with twice-daily use for four weeks. I’m only partway through the recommended four weeks and I’ve already gotten compliments about my teeth being visibly whiter.”

How does the brightness of your smile impact you?

“Yellowing teeth can make you feel self-conscious, which can impact your confidence. When your smile is white and bright, it makes you want to show it off. Who doesn’t want to kick off a new season with a brighter, whiter smile?”

Does the toothpaste cause sensitivity ?

“In my experience, it feels just like a regular toothpaste—in the best way. It has a nice minty flavour and is enamel-safe, with a patented whitening formula that is safe for daily use. It gives an exceptionally clean feel.”

And it’s only $7!

“People think they need to pay a lot of money for whiter teeth. Colgate Optic White Renewal Toothpaste is an accessible, enamel-safe and affordable option for those not looking to make a huge investment but still get whitening that works—and you can use it in the comfort of your home.”

Sounds like you have a little extra room in your budget now. What else are you buying?

“I love to finish my looks with a belt, and Khaite has some instant classics that are at the top of my list. Brave Leather also has some excellent options at a good price point. Oversized aviator sunglasses are universally flattering and make every look cooler, plus they serve the practical purpose of protecting your eyes. A maxiskirt is also a chic addition; it’s comfortable, casual and stylish. Wear it with an oversized shirt in the spring, a tank in the summer and a sweater in the fall and winter. I’m also desperate to try an LED mask. Summertime is all about good skin and minimal makeup.”

What is it about all these items that makes them confidence boosters?

“They all offer maximum versatility and make what you already own that much better. They’re seasonless and not trendy, so they can be worn forever—especially the bright, white smile. It’s the best fashion accessory.”

Colgate Optic White Renewal Toothpaste

Price: $7


Colgate Optic White Renewal Toothpaste effectively removes 10 years’ worth of yellow stains, including tea, coffee and wine stains. All you need to do is brush twice daily for four weeks. And, yes, it provides enamel-safe whitening that’s good for daily use. It is also vegan and has fluoride to protect your teeth against cavities.

To get more info and discover the other products in the Optic White family (think mouthwash, a toothbrush and a whitening pen), visit colgate.ca.