Burberry revealed a new logo and monogram designed by British graphic artist Peter Saville on Instagram today.
The new logo has a modern feel using all caps and a sans-serif font, while the monogram features an interlocking design of founder Thomas Burberry’s initials in red and white on top of a honey-coloured background.
This new look comes ahead of creative director Riccardo Tisci’s debut Burberry collection this September at London Fashion Week.
Saville is best known for designing record sleeves for musical groups like Joy Division and New Order. He has also worked with numerous designers including Jil Sander, John Galliano, Yohji Yamamoto, Christian Dior and Stella McCartney.
Burberry marked the announcement with a series of Instagram posts showing email correspondence between Saville and Tisci detailing the process of creating the designs.
This is not the first time Saville has worked with a fashion house to revamp its branding — he collaborated with Raf Simons on a new logo for Calvin Klein last year.
The last time the Burberry’s logo changed was in 1999 when the “s” was dropped from the name.
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