This week on Instagram, the designer shared the story of how the label’s best-selling dress of all time almost didn’t make it to the runway. Fortunately, it did and Maxwell makes the case for why fashion needs more women to call the shots.
LADIES CHOICE AT BRANDON MAXWELL
Let me tell you a little story about this dress! This was the first piece I made for my first collection almost 3 years ago. When it came time for the show fittings it was the one dress I wanted to omit from the show, for some reason that day I just waaaasn’t feeling it. But, each season the women in my office get a few dresses in the show that we call “ladies choice.” Which means that they get to choose a few dresses to absolutely put in the show whether I like it or not, because we all work equally on the collections and even though my name is on the tag, it really is a group effort and they should have their say and their moment for their favorite pieces that they love to shine. And also, they are NEVER wrong. The dresses they choose are consistently the best selling styles each season. This was the ladies choice dress from the first season (Brought to life really effortlessly and beautifully by the one and only @taylor_hill ) which I’m happy to report has gone on to become our best selling dress of all time and is still selling in stores 3 years later. We’ve seen it in every color, season after season, and this is one of the (very very many) reasons why if you are a man working in fashion you should be looking to the women you work with to make all the major decisions, and also why we need more women in fashion to be calling the shots in general! Something to think about! ❤️
DIOR BRINGS BACK THE SADDLE BAG
A much-loved friend returns as the ‘Saddle’ bag finally arrives in our boutiques worldwide and on DIOR.com! The revamped version by Artistic Director #MariaGraziaChiuri for Autumn-Winter 2018-2019 comes in a variety of materials and embroideries. The historical Dior Oblique canvas highlights the continuity and place of a bag that has justifiably become a cult item. Click the link in bio for more. #DiorSaddle © @Pamela_Hanson
THE 2018 CFDA/VOGUE FASHION FUND FINALISTS ARE ANNOUNCED
GUCCI AND DAPPER DAN COLLECTION LAUNCHES
Previewing the #GucciDapperDan collection, ready-to-wear and accessories by @dapperdanharlem and the House inspired by pieces from the designer’s archive and his world. A portfolio of images shot by Ari Marcopoulos @ari_marcopoulos_official show the collection on young faces from #Harlem and models on the streets of the neighborhood, where Dapper Dan’s atelier is located. #AlessandroMichele The collection is available on Gucci.com and in selected stores from tomorrow.
VICTORIA BECKHAM AND REEBOK NEW COLLECTION INSPIRED BY SHAQ
EXCLUSIVE!! Inspired by the 90s basketball and @shaq My Merch Collection drops next week on 26th July! Here I am in the limited edition tee from the collection that features an exclusive print in our signature sunset orange just for #VBDoverSt and my website! Visit victoriabeckham.com now to see the entire collection and register your interest! #ReebokxVictoriaBeckham @Reebok x VB
CONVERSE X JW ANDERSON COLLAB NOW AVAILABLE
For the latest in fashion, beauty and culture, sign up to receive ELLE's daily newsletter.