Balmain’s Latest Campaign Stars Virtual Models
If virtual supermodels weren’t on your radar before, you can’t miss them now.
Balmain tapped London-based digital artist Cameron-James Wilson to create two exclusive digital models as the newest faces of the brand, in addition to one previously created by Wilson. The CGI trio — Margot, Shudu and Zhi — have their own style and personality, and are supposed to mirror “beauty,” “rock style” and “confident power” respectively.
However, virtual models are controversial in an industry that still need to address issues of underrepresentation and the treatment of real models. Will the rest of fashion follow suit?
BALMAIN’S NEW VIRTUAL ARMY TAKES OVER
BOSS X MICHAEL JACKSON LAUNCHES
NORDSTROM’S “TRUE NORD” CAMPAIGN SHOWCASES CANADIAN FACES
NINA RICCI BRINGS ON RUSHEMY BOTTER AND LISI HERREBRUGH AS NEW ARTISTIC DIRECTORS
MEGHAN MARKLE’S WEDDING DRESS GOES ON DISPLAY
The wedding outfits of The Duke and Duchess of Sussex will go on display at Windsor Castle in 2018 and the Palace of Holyroodhouse in Edinburgh in 2019 in a special Royal Collection Trust exhibition — visit @Royal_Collection_Trust to find out more about “A Royal Wedding: The Duke and Duchess of Sussex”.