After fronting Dior Homme Fragrance campaigns for three years, Robert Pattinson is officially the new face for Dior Homme Ready-to-Wear Fall 2016. The collaboration marks a fashion milestone as this is the first time the brand has used a Hollywood actor in a fashion campaign. Pattinson first came into the spotlight in 2005 with his role in Harry Potter and the Goblet of Fire, and then went on to star in the cult favorite Twilight. The upcoming campaign, which has been shot by Karl Lagerfeld, features the actor in a series of black and white images, and will be displayed worldwide from April 1st, 2016.

READ MORE:

Basket bags and what we’d put in them
Cara delevingne is mesmerizing in Chanel’s latest campaign
Everything you need to know about Saks Fifth Avenue opening in Toronto