Trends
H&M Launches Collection with Swedish Cult Brand Eytys

The Eytys x H&M line features unisex shoes, clothing and accessories for adults and kids. Image by: H&M
Trends
H&M Launches Collection with Swedish Cult Brand Eytys
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H&M is going back to its roots. The brand launched a new capsule collection in collaboration with cult Swedish brand, Eytys. Pronounced like "eighties" (a nod to the era in which founders Max Schiller and Jonathan Hirschfeld grew up), Eytys is known for their unisex, ’90s-inspired designs. The new collection is a contemporary refresh on traditional workwear with different plays on proportion and materials, like extra-chunky soles and heavy cotton jersey. Perfect for those looking for a more minimalistic take on fashion's current nostalgia trend.
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