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Balmain's Latest Campaign Stars Virtual Models

Balmain Now Has a Virtual Army

The (virtual) faces of Balmain's new collaboration with Cameron-James Wilson.  Image by: Balmain

Trends

Balmain's Latest Campaign Stars Virtual Models

Balmain turns to CGI models, BOSS x Michael Jackson celebrates the King of Pop and other fashion news on Instagram you might have missed this week. 

If virtual supermodels weren't on your radar before, you can't miss them now.

Balmain tapped London-based digital artist Cameron-James Wilson to create two exclusive digital models as the newest faces of the brand, in addition to one previously created by Wilson. The CGI trio — Margot, Shudu and Zhi — have their own style and personality, and are supposed to mirror "beauty," "rock style" and "confident power" respectively.

However, virtual models are controversial in an industry that still need to address issues of underrepresentation and the treatment of real models. Will the rest of fashion follow suit?

BALMAIN'S NEW VIRTUAL ARMY TAKES OVER

 

BOSS X MICHAEL JACKSON LAUNCHES

 

In the spotlight: join us in celebrating the King of Pop #BOSSxMichaelJackson

A post shared by BOSS (@boss) on

 

NORDSTROM'S "TRUE NORD" CAMPAIGN SHOWCASES CANADIAN FACES

 

NINA RICCI BRINGS ON RUSHEMY BOTTER AND LISI HERREBRUGH AS NEW ARTISTIC DIRECTORS

 

MEGHAN MARKLE'S WEDDING DRESS GOES ON DISPLAY 

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Balmain's Latest Campaign Stars Virtual Models