Fendi is marking the start of summer with a new collection in collaboration with Los Angeles-based Guatemalan-American artist Joshua Vides.
Called California Sky, the pre-fall 2020 collection incorporates the pop artist’s signature black-and-white marker style in a range of women’s, men’s and kid’s ready-to-wear and accessories, including seasonal pieces like windbreakers, cycling shorts, caftans and poplin shirt dresses.
Inspired by the free-spirited vibe of the West Coast, Vides’ whimsical trompe-l’œil on the seams and edges create a playful 3D cartoon-like effect. The artist also worked with the house’s creative director Silvia Venturini Fendi to add shades of sky blue and violet to the collection, inspired by the state’s epic sunsets.
The California Sky collection will be available on June 24 at fendi.com. Here’s an exclusive first look at the campaign video.
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