Trends
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10 Fashion and Beauty Trends That Will Dominate in 2023, According to Pinterest
Baby bangs, romcom-core and ruffled sleeves await.
Prepare your vision boards: Pinterest has released its annual Pinterest Predicts trend report for 2023.
Every year, the popular image sharing platform gathers data from the searches and saves of its 400 million monthly users and generates a trend forecast for the year ahead, giving us a unique glimpse into our online habits. The results speak for themselves. For the last three years, 80% of Pinterest trend predictions eventually materialized. Think back to the buzziest terms of 2022: dopamine dressing, pearlcore and the resurgence of goth culture? Pinterest predicted it first.
So, what sort of aesthetic will the new year bring? Read on to discover 10 of Pinterest’s most exciting fashion and beauty trend predictions for this year, from floaty, feminine fashion details to tech-inspired streetwear and the most elevated self-care routines.
Ruffles Galore
To absolutely no one’s surprise, fashion in 2023 will continue to be marked by an abundance of airy, romantic accents and ballet-inspired styles featuring lace, tulle, ruffles, and plenty of shimmer. Searches for long-sleeve tops accented with lace have increased by 225%, while tulle sleeves and sheer pant outfit searches have gone up 65% and 75%, respectively. The twist for 2023? We’re going to continue to see more of these ethereal details appear in men’s fashion (think Harry Styles’ 2019 Met Gala look, or Bad Bunny’s magazine cover-worthy Louis Vuitton skirt moment). From frilly, diaphanous ensembles to outfits featuring near-transparent bottoms, this dreamy trend embraces and celebrates femininity in a gender-inclusive way.
Our Pick: Lexi Top, Reformation
Price: $240
Sci-Fi Style
If the coquette fashion aesthetic isn’t quite you, sci-fi style may be more up your alley. This year, some of the most on-trend looks are expected to be significantly moodier in tone and a little more avant garde, with searches for tech-inspired accessories and “dystopian outfits” on the rise among Gen Z and Millennial pinners (Dune, anyone?) People are beginning to embrace boundary-pushing fashion choices that reflect the somewhat dark and unpredictable atmosphere of the present. When life gives you lemons, right?
Our Pick: Sunglasses, Chimi
Price: $220
Festive Fringe
What better way to introduce movement and lightness into your wardrobe than with a bit of fringe? Tassel trim in several forms will make its way into our closets, but think less “old-time Western” and more “70s groove”. Lean into this swingy, spirited look with a statement beaded fringe dress, or try a vintage leather coat during cooler months. For an easy-to-wear take on the trend, try a failproof black mini, like the chic jaquard pattern version by Ganni pictured below.
Our pick: Black Beaded Fringe Skirt, Ganni
Price: $275
Main Character Mode
If you can’t bear to part with your claw clips, cargo pants and butterfly prints just yet, you’re in luck, because Y2K energy is still going strong in 2023. Dubbed “Rom-come core”, this version of the early 2000s aesthetic takes inspiration from rom-coms from the early ’00s, and it’s all about channeling your inner main character (Andie Anderson and Jenna Rink, anyone?) Incorporating this look into your everyday wardrobe is fairly straightforward, especially if you already include retro pieces in your outfits. Baguette bags, spaghetti strap tanks and kitten heels are a great place to start—iconic yellow evening gowns are also welcome.
Our pick: Cargo Pants, Dynamite
Price: $80
Rusty Romance
Expressive, optimistic shades take center stage this year as all shades of orange begin to crop up in moodboards—especially in the bridal world. Pinterest reports that searches for orange wedding attire have increased by 230%, while “burnt orange wedding theme” searches have skyrocketed by almost 700%. We’re bound to see this trend trickle into regular day dressing as ‘70s-inspired and vintage looks take over the runways (and our TikTok feeds). Get the best of both worlds with a rust-toned pleated mini dress that’s casual enough for a weekend jaunt and makes a laid-back wedding guest look.
Our pick: Mini Dress, Wilfred
Price: $148
Two-Tone Locks
Two is better than one, especially when it comes to hair colour in 2023. Gemini hair—also known as split-tone or skunk stripe hair—is a look that involves coloring the hair with two complementary shades. Of course, you can use two colours that suit you, but pastel-meets-natural combos like lavender to blonde and pink to brown are getting the most traction online. This attention-grabbing style can be achieved through a variety of coloring techniques, from a subtle balayage to a more intense ombré or chunky highlight look. Style this look hair in a way that emphasizes the two different colors: try parting the hair down the middle or pulling it back into a half-up, half-down style.
Our pick: Color Depositing Mask, Moroccanoil
Price: $34
Mini Manis
Very much in line with the “clean girl” aesthetic, short nails are having their moment in the spotlight this year. Minimalist styles like the classic french manicure or negative space designs don’t need to be long to make a statement: polished, well-tended to nails are priority. Invest in cuticle oil and a quality nail file and you’re good as gold. And if you’re not quite ready to forgo the acrylic look and bare your natural nails, a solid set of press-ons go a long way.
Our pick: imPRESS Nails, KISS
Price: $10
Scalp Care is Self-Care
Scalp care is getting a major makeover this year, and it’s all thanks to the “skinification” of hair. What does that mean, exactly? Think of it like this: just like your skin, your scalp has its own unique needs and concerns. And just like you wouldn’t skimp on your skincare routine, it’s important to give your scalp some TLC too. This shift towards scalp care recognizes that healthy hair starts at the root (literally). Give your scalp the attention it deserves with massage techniques, soothing treatments and masks that help to clear up buildup—your locks will thank you.
Our pick: The Scalp Serum, Nécessaire
Price: $78
The Return of Short Cuts
Baby bangs, aka micro bangs or “French girl bangs”, are making a comeback (but did they ever leave, really?) And yes, above-the-brow bangs were a big deal in the 90s, but they’re making a major comeback as a way to add edge to plenty of cuts, from long layered looks to the always controversial mullet. Short textured bobs are also poised to have a moment this year, à la Lucia Greco in White Lotus. These bob cuts fall just above or below the chin and can be styled in all sorts of ways—from sleek and straight to tousled and textured.
Our pick: Airy Texture Spray, Authentic Beauty Concept
Price: $31
Stepped Up Shower Rituals
It’s time to turn rinsing off into a full-blown ritual. Say goodbye to boring showers and hello to spa-like experiences at home by incorporating shower bombs, eucalyptus bouquets and other sweet-smelling indulgences into your daily shower. Elevating the at-home shower is the latest way to give your beauty routine a boost on the daily. And the best part? Elevated shower routines are not only relaxing, they’re also more eco-friendly than drawing a bath—a win-win.
Our pick: Eau de Menthe Shower Foam, Diptyque
Price: $65
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