Toronto Fashion Week: 5 minutes with Joe Fresh
At World MasterCard Fashion Week, the atmosphere backstage before a show is always a bit of a whirlwind. Models are being toted from station to station, hair and makeup pros are racing to finish the beauty looks, while photographers vy for the perfect backstage beauty shot. So it was refreshing to catch up with Joe Mimran, whom although was wearing a
black puffer coat (under the glaring light, might I add), was as cool as can be.
What was your inspiration for your Spring 2014 collection? "It started off with navy — it was feeling right. It started with the idea of raw-cut fabrics, paring it back a little, and this transformed itself into the idea of blue."
You’ve been inspired by artwork in your past collections, is it the same for this season? "Oh yes, every season is inspired by art. It’s what I love. There is a young artist out of New York by the name of N. Dash. Her pieces are very raw – untouched but manipulated. It is amazing how you can always find reference for what you are thinking and doing in fashion in artwork, and how that influences you."
Read on for more from our chat with Joe Mimran
You used the words “chic functionality” to describe your collection. Can you tell me a little about that? "There was a lot of sports influence. So jogger pants but done in silk so that it all works together in this symbiotic way. Animal print was really important as well, but done with a navy spin."
If you had to choose one piece, which is the one that encapsulates the essence of the collection? "You can tell what my favourite pieces are by what I open and close the show with. It’s always a hint of where I think the essence of it is. At the beginning of the show, it is a raw-cut denim outfit and a glassy skinny suit that closes the show."
What kind of woman would wear these pieces? "It’s a woman who isn’t victimized by fashion, who loves fashion but understands herself and how to interpret the trends. She wants to exert her own intellectual power and own sense of self into what she wears – and that’s what I love."
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