Song of Style’s Aimee Song on holiday style and her eLuxe collab
Before I sat down with the Aimee Song, the mastermind behind the style blog
Song of Style, she had the entire room (me included) dancing to Drake’s “All Me” while she sent her BFF a Snapchat of the moment. Aimee (pronounced Awe-Mee) is an interior designer by trade but her personal style has really garnered her a name in the blogosphere. Her impressive following –if you haven’t joined her 1.5 million Instagram followers, well you should — and numerous collabs, most recently with Canadian retailer eLuxe, has made her a true sartorial maven . She’s an LA girl through and through, even wearing a coral mini to our meeting in the midst of a cold spell (we’re in Toronto in December). She did pair it with a Moose Knuckles
parka and a killer pair of Chanel
boots (pictured above), so that counts, right? I sat down with the super stylish blogger to talk personal style,
holiday dressing, and her
“Epic” collab with eLuxe.
Can you describe your style in one word? Mixed. My style is a mixture of so many things. My outfits have to be able to work for everything from going to meet clients for interior design to going to fashion parties. My style always has a relaxed vibe but still polished.
Do you feel like your style has evolved? Yes, even from last year to now. I think people change. I would hate to be the exact same person I was last year. I want to change in a good way, grow and mature. I’m wiser and more careful with my fashion choices these days.
Who is your favourite designer? Guisseppi Zanoti.
Who is your fashion icon? I don’t feel like there is one person that I admire. I always pick up bits and pieces from my surroundings. I don’t want to be exactly like somebody because you’ll always be second best.
What is your favourite piece in your current wardrobe? My Chanel boots that I’m wearing right now — I’ve been wearing them non-stop.
What are you coveting right now? Yes and I shouldn’t have hesitated buying them because they are out of my size now! They are these gold and silver spikes Christian Louboutins black heels.
New shoes OR new bag? New shoes!
What are your top two rules for holiday dressing? Number one, be comfortable. I eat a lot so I don’t wear anything tight. And right now I’m loving suits instead of dresses.
What is the biggest faux pas when it comes to holiday style? Don’t buy what everyone is buying –put your own twist on your style.
How do you go from the office to the party? I always carry extra jewellery in my bag. Even a regular tee you can be amped up with
What’s on your holiday wish list? Sleep and hanging out with my dogs and boyfriend.
Let’s talk about your new eLuxe collab. What was your inspiration for the collection? I approached it more like ‘what would I wear?’. I try to design pieces that I would wear in numerous ways.
Where did the sayings come from? ‘VoilLA’ is french-meets-LA. I love everything Parisian but I’m also a devoted LA girl. ‘Do Epic Chic’, I used the word epic a lot, so this saying came pretty naturally to me.
OVER TO YOU! What is your holiday style?
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