shop-your-mood-1_CatrionaLambAll photos by Catriona Smart.

Sponsored by Hudson’s Bay.
ELLE Canada is breaking serious interactive ground by launching a first in Canadian publishing:
shoppable videos! You can now shop some of the world’s most exciting designers and brands as you watch super cool videos created by ELLE. It’s like connecting with a moving, interactive magazine. ELLE Canada’s first shoppable video collab is with Hudson’s Bay, another Canadian institution. The two fashion powerhouses have come together to create five fun videos, directed by Arkan Zakharov, styled by Juliana Schiavinatto and starring top Canadian model Pamela Bernier. Each shoppable video has a distinct mood:
Happy, Powerful, Rebellious, Relaxed and
 While watching the videos, you can shop cool curated looks from cutting-edge fashion designers such as Alexander Wang, Christopher Kane, The Kooples, Prabal Gurung, Iro, Roland Mouret and Diane von Furstenberg, as well as pieces from major brands including Topshop and Free People. To purchase, simply select the little dot which appears by each shoppable item. Your new favourite look is a simple mouse click away! “We’re fully embracing this exciting evolution in shopping,” says Noreen Flanagan, editor-in-chief of ELLE Canada. “ELLE has always been the brand readers turn to for recommendations on what to buy, particularly when it comes to fall fashion trends. We’re simply taking this expertise to the next level and showcasing our favourite picks in an engaging video format that ties together our multiplatform brand while making it fun and simple for readers to shop the looks.”
Click through to read more & see some of my favourite pieces from Hudson’s Bay…