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Our love affair with Zara is tumultuous as they come—some days we walk out with half the store in tow, others we leave empty-handed and then, there’s the rare, but memorable instances when we’re hunting down the brand’s latest viral piece.

Right now, it’s the latter. Of course, we’re talking about Zara’s infamous pink satin slip dress you’ve seen all over TikTok.

The silky spaghetti strap dress features cut-out back details, a low scooping neckline and comes with a very affordable $70 price tag.

TikTok-ers of all shapes and sizes have been rushing to stores to nab the slip for themselves, and even wear as bridesmaids’ dresses.


a must have!!!!! #unboxing #zarahaul #zarapinkdress



Reply to @quarterlifecrusade what do you think? Should I keep this dress or is it not for my body type ?!

♬ original sound – Naomi Leanage


Reply to @marakpk_ #zarahaul #zaraunboxing #zara #tiktokfashion

♬ som original – 🦢

Given how flattering the cut looks in every one of the thousands of clips circulating the social media platform, it’s no surprise the dress has reached viral status.

In fact, the hashtag “#ZaraPinkDress” has amassed an eye-watering 2.9million views since landing in stores.

If you’re wanting to shop the slip for yourself, you’ve probably seen the dress on the Zara site, however, most sizes are “coming soon.”
So, in the meantime, we recommend shopping the chic look-alikes below.

Satin Effect Cut Out Dress, Zara

Price: $70


Silk Slip Dress, Banana Republic

Price: $229


Alisal Dress, Reformation

Price: $335