Terry Fox is a Canadian hero. So, it’s only fitting that there’s a limited-edition shirt made to pay homage to his strength and determination, serving as a reminder for all of us to maintain our course even when the going gets tough.

For this year’s Marathon of Hope, the Terry Fox Foundation is honouring his legacy by hosting a shirt campaign designed by renowned artist Douglas Coupland. In collaboration with the Fox family, the shirt features a dot-screened portrait of Fox, with the words “I Am Not a Quitter” printed on the sleeve or the back of the shirt. Produced by Adidas and also available as a long sleeve, the foundation says it hopes to sell a total of 5,373 shirts in a day. Which is the same amount of kilometers Fox ran in 1980.

All of the proceeds collected will be going to what he cared for the most, funding critical cancer research in Canada. No doubt everything about the shirt embodies his mark of resilience. Fred Fox even echoes how much his brother continues to be an inspiration for millions of Canadians to this day. He adds that this year’s shirt honours Terry’s spirit, perseverance, and grit.

Also, several Canadian celebrities have joined the bandwagon in celebration and support of Fox’s legacy, sporting the shirt in long and short sleeve fashion. Famous faces like Schitt’s Creek‘s Catherine O’Hara, Alessia Cara and Never Have I Ever‘s Maitreyi Ramakrishnan have contributed their generous support to the campaign.

Ready to shop for the shirt? Head over to terryfox.org to grab one of your own, and while you’re at it, you can register for the annual Terry Fox run happening on September 18, 2022.