IRIS was started in Baie-Comeau, Québec, in 1990 and is now the largest network of optometrists, opticians and ophthalmologists in Canada. It became a leader in vision care—in terms of eyewear, eye exams and surgical vision correction—through its strong, distinct and unifying values: an individual and family-centred vision for eye care as well as high-quality personalized products and services.

IRIS, it’s them!

By launching their new “IRIS, It’s Me” campaign to celebrate its 35th anniversary, the local company hopes more than ever to shine a spotlight on the people behind its success and to show gratitude to all of its team members. The 15 ambassadors photographed for the campaign are IRIS employees who embody the company’s values through their engagement and inspiring careers.


“For years, we’ve been playing with the idea of showcasing our team members in our ad campaigns,” says Melanie Hajjar, Vice-President of marketing and communications. “It’s not easy to stand out in Canada’s relatively saturated eyewear market.

At IRIS, our greatest strengths are not just our family- and people-focused culture, warmth, attentiveness and passion but also our employees, who have more than 15, 20 or even 25 years of experience with us—a rarity in today’s job market. It seemed logical to put our employees at the centre of ‘IRIS, It’s Me.’”

An eye for trends

When it comes to frames—whether for vision or sun protection—the company keeps up with the latest trends season after season: aviator, square, round, panthos, cat-eye and geometric shapes in fashionable brands such as Tom Ford, Carrera and Ray-Ban. Its catalogue is brimming with popular stylish products. “And it’s not just our glasses that follow trends; the technologies we use, from lenses to coatings, follow them too,” says Hajjar. It’s all the more reason to visit one of the 150 IRIS locations in Canada.

For more information about IRIS or the company’s “IRIS, It’s Me” campaign, visit

Tom Ford, tortoise ($ 548)


Kate Spade, pink ($ 216)


GUCCI, black ($ 616)