The annual Michael Kors Watch Hunger Stop campaigns have historically featured some familiar faces, like Kate Hudson, Halle Berry and Lupita Nyong’o. This year, the company is celebrating its eighth edition of campaign, which provides school meals to children in food-insecure regions of the world, by including some fresh new faces: its employees.
“The idea behind Watch Hunger Stop has always been to connect communities – to share and focus our resources, our voices and our attention to solve the problem of hunger,” Michael Kors said in a statement. “Now, in the face of this global pandemic, we see just how interconnected we all are, and this reinforced my belief that we all want to do good and make a difference in the world. Casting and photographing our employees for this campaign was very special. People talked about their pride in working on Watch Hunger Stop over the years, and their eagerness to help those in need.”
Watch Hunger Stop works in conjunction with the United Nations’ World Food Programme (WFP) to raise funds for global food security initiatives. The special edition, heart-adorned white cotton tees ($48) and blue denim totes ($78) seen modelled by the employees in the campaign images are available for purchase, with all proceeds going towards the WFP.
You can also contribute to the initiative through a simple filter: all posts using a special Instagram camera effect (found on Michael Kors’ Instagram page) called “Share Your Heart” will result in 50 meal donations to WFP. Alternatively, those who buy a shirt or tote can take it one step further by posting a photo, video, or reel of themselves in their purchase with #WatchHungerStop in the caption to prompt another 50-meal donation.
As of 2020, Kors and WFP have delivered 2o million school meals. Learn more about the campaign here.
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